Marketing Principles and Practice Essay Example | Topics and Well Written Essays - 2250 words

Marketing Principles and Practice - Essay Example According to the study of consumers’ buying behaviour, the fundamental influences are generally focused on certain basic aspects including Cultural, Social, Personal and Psychological factors of a buyer on their purchase decision. However, from the perspective of postgraduate students’ buying decisions, it has been observed that there is a significant variance in terms of buying decisions regarding fashion products within this customer segment. Hence, the buying decisions of the postgraduate students have significantly modernized or evolved accordingly to the modern situational influences such as, influence of peers, social media, benefits of advanced electronic shopping methods and influence of recent trends among others. The modern organisations are significantly conscious regarding the desires of the college or post-graduate student segment. In general, there is a positive attitude which has been observed in the postgraduate students with regard to their purchasing or acquiring of fashion products and advanced services. The customers in that specific segment have more favourable attitudes on buying high-end fashion products. The postgraduate students form a positive or indifferent attitude concerning purchase of fashionable products in keeping with their previous buying experience. Moreover, beliefs regarding the benefits of buying fashionable products generally facilitate to derive an encouraging influence on postgraduate students’ attitudes towards purchasing fashion products. ... onal influences such as, influence of peers, social media, benefits of advanced electronic shopping methods and influence of recent trends among others. The modern organisations are significantly conscious regarding the desires of the college or post-graduate student segment. This segment highly involves in acquiring the products according to their attitude and beliefs (Wang & Xiao, 2009). In general, there is a positive attitude which has been observed in the postgraduate students with regard to their purchasing or acquiring of fashion products and advanced services. The customers in that specific segment have more favourable attitudes on buying high-end fashion products. The postgraduate students form a positive or indifferent attitude concerning purchase of fashionable products in keeping with their previous buying experience. Moreover, beliefs regarding the benefits of buying fashionable products generally facilitate to derive an encouraging influence on postgraduate studentsâ₠¬â„¢ attitudes towards purchasing fashion products. However, the risk of being out of fashion by purchasing products that might not be suitable according to the present trend is a negative influence on postgraduate students. Although in terms of purchasing fashion products personal needs as well as preferences play a dominating role, the various ethical issues that might be negatively associated with a company can create pessimistic influence towards purchasing of that fashion company’s products by postgraduate student segment of customers (Lee, 2009). Buying Behaviour and Influences The buying decision of the postgraduate students is highly focused towards focusing on recent trends along with maintaining attitudinal involvement with the products they acquire. Moreover, there are several major

Understanding Primary Source Readings Essay Example | Topics and Well Written Essays - 1250 words - 1

Understanding Primary Source Readings - Essay Example Robert Strayer scholarly work is primarily based on world history and has also written various books on the same subject. Among them â€Å"The Ways of the World† narrated by him describes about the various aspects about the ancient world. The chapter 2 of the book â€Å"The Occupations of Old Egypt† generally reflects the various elements and aspects pertaining to the lifestyle and occupation of Egyptian people during the ancient time3. More specifically, the author, Robert W. Strayer in this chapter describes about the occupational trend of the Egyptian civilization. This document demonstrates about the division of labor and social hierarchy existed between â€Å"Paleolithic communities† and â€Å"agricultural village societies† in Egypt. The occupational system of Egyptian civilization is commonly known as â€Å"First Civilizations which is described in an Egyptian text known as â€Å"Be a Scribe†4. Robert W. Strayer describes the variation in the standard of work and various communities living during the Egyptian Civilization according to their hierarchical positions. This was the period of middle kingdom the author in his document â€Å"The Occupations of Old Egypt† of the book describes about the worst standard of living of Paleolithic people, which included washer man, potters, cobblers and merchants and crewers as well as the â€Å"agricultural village societies† which primarily included peasants and mansions. They have to struggle to have existence of life. During Egyptian civilization in Mesopotamia and Egypt, Barter System was extensively used as the system of exchange. This system was abundantly used by â€Å"Paleolithic communities† and â€Å"agricultural village societies† to exchange the materials such as food and clothing and other necessary requirements essential for every individual of the society. They used to give some material which they procured and in exchange, they take